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SEO - Top Marketing Platform for SMEs

SEO – Top Marketing Platform for SMEs

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The small business networking website Merchant Circle surveyed 2,500 of their members and asked them which single marketing platform they value the most.

When asked “If you had to put all your marketing time and budget into only one channel, what would it be?” the top answer, by far, was Search Engine Optimisation.  With 32.9% of the votes, almost a third of small business owners picked organic search marketing as the avenue they believed would give them the best return on their investment.

SEO preferred advertising method

New media performed strongly in the survey with only 19.7% of respondents preferring to use traditional media, just ahead of the number who would use social media to promote their company.  Almost 10% would prefer to use paid search advertising such as Google Adwords with 4% picking mobile advertising.

The report found that 63% of small business polled had marketing budgets of under £1,590 a year.  SEO makes it possible for small businesses who use innovative and original content to compete against big names in order to drive highly targeted traffic from relevant search terms.  Another reason for its success in the survey may be that unlike paid advertising the benefits of SEO don’t immediately end when investment in it ceases.

  • Investing in SEO over other methods of marketing for SME’s is indeed very sound and I am not surprised at the results of this survey.

    Even if SME’s have a very small or even no budget for search engine optimisation, just having a well built website which they update regularly with fresh and relevant content can pay dividends. 

    Of course it depends on having a decent website designer/development company who will point their clients in the right direction – for example focusing on long-tail keywords which might not generate tons of traffic but will bring highly targeted and motivated visitors to their sites and more likely buy/enquire.

    As you say, SEO can bring long-term free-at-the-point-of-visit traffic to a small business website whereas most other forms of advertising including social media and PPC (pay-per-click) are either very expensive or transitory rather than long-term.

    I think there is a lot of talk about natural or organic SEO being surpassed by the new kids on the block like social media but it’s this relatively traditionally method of online marketing which is still as important (if not more so) than ever if SME’s want to get the best bang for their buck in these difficult economic times.

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