Agentic AI and the Future of Travel – a 2026 Playbook for CMOs
Agentic AI is rewriting the travel playbook, shifting power from online travel agencies to intelligent assistants that can plan, book and personalise entire trips in a single conversation. For CMOs, the winners will be those who make their data AI-ready, expose loyalty and booking APIs, and build partnerships or their own agents to stay visible in this new discovery and booking era.