Key Results
BACKGROUND
With direct bookings being a key revenue stream, The Clermont, a UK leading hotel brand, challenged us to streamline the path to purchase across its website. Our CRO experts identified an area with untapped potential – the visibility of the booking functionality on key landing pages.
CHALLENGE
Our challenge was simple, to boost conversion with more accessible booking. Previously, the “Book Now” bar was hidden behind an expandable drawer, requiring users to take an additional step to access it. Typically, the further the user has to scroll the higher the drop off rate. Found analysed performance and recognised that this added step was discouraging potential guests from engaging with the booking process straight away, and it needed to be rectified.
OUR APPROACH
Our approach was to make booking effortless by adding a fixed, always-visible "Book Now" bar.
USER SIMPLICITY
We aimed to make booking effortless for users.
PERSISTENT CTA
Introduced a fixed, always-visible "Book Now" bar.
INTENT ALIGNMENT
Designed to align with user intent from the moment they landed.
We removed friction from the booking journey by introducing a fixed booking bar that was visible the moment users landed on the page. Instead of hiding the ‘Book Now’ option behind a click, we brought it to the forefront — making it effortless for guests to take action. By surfacing the most important conversion element straight away, we created a more intuitive and streamlined experience that aligned with user intent from the first interaction.
RESULTS
The numbers speak for themselves:
The test delivered outstanding results that will have a huge impact on the business growth.
”Found is fantastic, I'm so happy that we managed to find Found (no pun intended). They have great people, and they are such assets to the company. They are friendly, knowledgeable, hard-working, and diligent. I could not come up with enough superlatives to describe them.”
UP NEXT
CLIENT
Mission
Champneys needed to see an increase in revenue both PoP and YoY whilst minimising brand reliance to hit aggressive targets for their Summer period.
Read StoryResults
INCREASE IN REVENUE
results
DECREASE IN BRAND RELIANCE