The History Of Social Media (1978-2012)

At Meta’s Creative Summit Dublin, one thing stood out: AI is accelerating execution, but human creativity still sets brands apart. Oliver, Found’s Head of Paid Social, breaks down the key updates, from Reels growth to creator-led ads, and what they really mean for advertisers.

Done right, paid search fuels scalable growth. Done poorly, it burns budget fast. Kim, our Director of Paid Media shares what makes the difference.