Client Experience Executiuve

AI is transforming how people search. Generative Engine Optimisation (GEO) is the key to making sure your brand shows up in AI-powered answers. Here’s what it is, how it differs from SEO, and the best practices you need to stay visible.

In 2025, CRO is your ecommerce edge. From AI-driven personalisation to seamless checkouts, here’s how to turn more visitors into buyers and get the most from every click.