Client Experience Executiuve

Noticed a sudden drop in Google Search Console impressions since 10 September 2025? Discover what’s really behind the decline, and why it’s likely a reporting change, not an SEO performance issue.

AI tools like ChatGPT are transforming how people find information online. Instead of competing for clicks on Google, brands now need to be part of the answer. This guide explores ChatGPT’s impact on search, the rise of Generative Engine Optimisation (GEO), and practical steps to build authority and visibility in AI-driven results.