As well as the ability to increase brand awareness, generate leads and sales SEO can also play a key part in demonstrating and controlling your brand reputation.

Bounce rate will differ by page, by search term and by search intent.  There is no universal “good” or “bad” number.

As we approach the end of a tumultuous year it’s likely that, after reviewing performance, attention will turn to where marketing budgets should be allocated for 2021 or the 2021/22 financial year.

Search engine algorithms and features change on a near daily basis, indeed Google announced that they made more than 3,200 to their “search systems” in a recent year.

Read on for some useful advice on 10 SEO tools being used in the industry.