PPC AUTOMATION
Found’s dedicated AI and automation division – a team of paid media strategists, engineers, and data scientists – is perfectly positioned to maximise the effectiveness of your PPC ad campaigns.
We specialise in building custom automation solutions to improve the efficiency of your PPC activity and turn complex business problems into dynamic growth opportunities. We deliver value for your business at a remarkable speed.
Great Places to Work
THE DRUM
Google Premier Partner
Why do I need
Delivering value at scale, our cutting-edge automation solutions can redefine your business success. With over 15 years of harnessing automation, our seasoned agency experts are ready to take your brand to new levels by solving complex paid search challenges. We specialise in tackling the most intricate paid search challenges, ranging from meticulous campaign optimisations to sophisticated anomaly detection techniques.
At Found, we automate repetitive tasks, so we can focus on strategy and creativity, driving better PPC results for your business. Ad scripts are one of the core automation solutions. We use scripts to automate some aspects of campaign management – bid management, ad scheduling, keyword optimisation, and more. With plenty of experience creating bespoke scripts for clients, we tailor automation to companies’ unique campaign goals.
PPC Automation
BID MANAGEMENT
Google Ads scripts can automatically adjust bids based on various factors such as conversion rates, ROAS (Return on Ad Spend), or position on the search results page.
AD SCHEDULING
Scripts can be used to schedule ads to run at specific times of the day or week, ensuring that ads are shown when the target audience is most likely to be active.
KEYWORD MANAGEMENT
Scripts can help with keyword management by adding or removing keywords based on performance data. This ensures that advertisers are targeting the most relevant and effective keywords.
BUDGET MANAGEMENT
Google Ads scripts can monitor spending and adjust budgets to ensure that campaigns stay within the allocated budget while maximising performance.
AD COPY TESTING
Scripts can automatically test different ad variations to identify which ones perform best and pause underperforming ads.
QUALITY SCORE MONITORING
Scripts can track Quality Scores for keywords and provide alerts when scores drop below a certain threshold. This helps advertisers identify and address issues that may be affecting ad performance.
COMPETITOR ANALYSIS
Scripts can be used to monitor competitor activity and adjust bidding strategies accordingly to remain competitive.
INVENTORY MANAGEMENT
For advertisers with large product catalogues, scripts can automatically update ads and bids based on inventory availability.
ERROR CHECKING
Scripts can scan campaigns for errors, such as broken URLs or missing tracking codes, and send notifications when issues are found.
WE WORK WITH BIG BRAND AND THOSE THAT ASPIRE TO BE BIG
“Found’s Paid Search team’s acumen, engagement and relentless drive to deliver a positive ROI has given us the confidence to up-weight our media budgets several-fold in a few months. I am particularly impressed by the innovative ideas they put forward to scale these channels and look forward to furthering success together in the year ahead.”
CLIENT
Mission
Secret Sales needed to avoid missing ad revenue on dormant products and prioritise products with the potential to generate notable incremental revenue.
Read StoryResults
HIGHER ROAS
results
UPLIFT IN ROI
PPC AUTOMATION FAQS
Don’t stress, we’ve got
PPC automation uses software to streamline and enhance the management of your PPC campaigns through automated optimisations. The tools fine-tune PPC ad campaign settings such as ad spend, keyword targeting, and ad positioning based on predictive analysis and real-time data.
Utilising PPC automation can help you achieve campaign goals more cost-effectively and efficiently. PPC automation benefits range from enhanced performance to error mitigation and increased scalability.
Google Ads scripts are automated tools used in pay-per-click (PPC) advertising campaigns to streamline and optimise various tasks. These scripts are snippets of code written in languages like JavaScript that run on PPC platforms like Google Ads. They help automate repetitive processes, monitor performance metrics, and make data-driven decisions. Adwords scripts can perform various tasks such as adjusting bids based on performance, pausing or enabling ads, generating keyword lists, and detecting anomalies in campaign data.
By leveraging Google Adwords scripts, advertisers can save themselves time, improve efficiency, and enhance the overall performance of their PPC campaigns. For the best Google Ads scripts possible, you want to work alongside PPC experts to devise and deliver a comprehensive Google Ads script strategy.