
Emily Swinscoe
Senior SEO Executive
Emily Swinscoe'S POSTS

Entity SEO Guide
Keywords aren’t enough anymore. Entity SEO helps you stay visible by optimising for the “things” that matter, like your brand, products, and services.This guide shows you how to future-proof your search strategy in the age of AI.
Emily Swinscoe, 05 Sep 2025

Navigating Google’s AI Overviews
Optimise your site for AI-driven search results like Google’s AI Overviews with actionable tips to boost visibility and adapt to evolving SEO trends.
Emily Swinscoe, 06 Jan 2025