Key Results
BACKGROUND
Newmarket Holidays is a leading UK provider of escorted tours, offering short- and long-haul travel experiences worldwide. With a strong digital presence already in place, the brand partnered with Found to unlock the next phase of growth, using smarter automation and data-led search strategies with an AI Max launch to drive more efficient revenue and support wider commercial ambitions.
CHALLENGE
Newmarket Holidays wanted to accelerate bookings and revenue through paid search, without increasing reliance on brand activity. While performance was stable, growth had begun to plateau. The challenge was to scale efficiently, expanding reach into more niche, high-intent search terms while maintaining a strong return on ad spend. The team needed clear, measurable proof that greater automation could drive incremental value, improve efficiency and unlock new demand, all while protecting performance quality and revenue impact.
OUR APPROACH
Found applied its Everysearch™ framework
TIGHTLY CONTROLLED EXPERIEMENTS
Running a series of tightly controlled AI Max for Search experiments.
DATA-LED INSIGHTS
Using a 50/50 split, the team compared Newmarket Holidays’ existing setup with AI Max’s fully automated approach, leveraging advanced search term matching, dynamic ad copy and URL expansion. Strict controls around brand and location targeting ensured results reflected AI Max’s true impact.
A/B TESTING TO SCALE
Following strong initial performance, the strategy was scaled through further A/B testing across multiple campaigns.
RESULTS
The numbers speak for themselves:
The results delivered clear, scalable growth
AI Max campaigns drove a 14.9% uplift in ROAS, supported by improved CPC efficiency and stronger revenue performance.
While capturing new, high-performing search queries beyond core keyword targeting.
With smarter spend and stronger returns, Newmarket Holidays unlocked a more resilient, future-ready search strategy built for sustainable growth.
"Working with Found has completely transformed our paid search performance. Our strategic, data-driven approach has allowed us to unlock incremental growth, reduce reliance on brand campaigns, and drive highly efficient revenue across our short-and long-haul destinations. The results speak for themselves: smarter spend, stronger ROAS, and a more integrated search strategy that supports our broader marketing goals.”
UP NEXT
CLIENT
Mission
Bonmarché have a very sophisticated SEO and PPC offering and wanted to ensure that they were making the most out of traffic driven to their site.
Read StoryResults
INCREASE IN CONVERSIONS
results
INCREMENTAL REVENUE DRIVEN