Key Results
BACKGROUND
Vinted is an online marketplace for buying and selling pre-owned fashion, accessories, and other items. The platform had already made second-hand shopping part of everyday fashion, but luxury resale presented a new opportunity for growth. Vinted needed to reach people with quality pieces to sell and show why its platform was the right place to list them.
CHALLENGE
Vinted had a clear commercial objective: increase the number of high-quality listings from people with premium fashion items to sell. The brand needed to reach high-end audiences through creators with genuine relevance and influence, then turn that attention into quality listings on the platform.
The brief also supported a wider ambition: make sustainable selling a natural choice. By speaking directly to potential sellers, Vinted could bring more quality items to the marketplace, encourage a more circular approach to fashion and create long-term platform growth.
OUR APPROACH
Our approach focused on Instagram Story campaigns because they gave creators a space to talk about Vinted in their own voice. The content felt personal and easy to act on, with Item Verification there to give sellers extra confidence in their valuable pieces.
CREATOR SELECTION
We partnered with 153 creators whose content and audiences aligned with fashion and luxury resale.
HIGH-INTENT FORMATS
We focused on Instagram Stories, where the campaign had the strongest opportunity to drive engagement and organic link clicks.
TRUST IN LUXURY
Creator content highlighted Vinted’s Item Verification Service, helping to reassure audiences considering higher-value listings.
RESULTS
The numbers speak for themselves:
The right creator voices turned attention into action for Vinted – with zero paid media behind them.
With nearly 900K organic link clicks.
Audiences responded to content from 153 top-tier influencers.
The campaign turned creator reach into meaningful growth.
UP NEXT
CLIENT
Mission
Bonmarché have a very sophisticated SEO and PPC offering and wanted to ensure that they were making the most out of traffic driven to their site.
Read StoryResults
INCREASE IN CONVERSIONS
results
INCREMENTAL REVENUE DRIVEN