FEED OPTIMISATION.


Our feed optimisation experts can assist your business in achieving a better ROI across Shopping, Search, and Social platforms.
Feed optimisation is crucial to ensure your ads are displayed to potential customers at the right time. Investing in feed optimisation leads to higher impressions, click-through rates, and ultimately, more sales, generating tangible results for your business.

WHAT IS
FEED OPTIMISATION.

Feed optimisation is a valuable tool for advertisers using platforms that require or can benefit from a feed of information. Although commonly associated with Shopping campaigns, it can also benefit Search and Social campaigns by improving ad performance and driving higher conversion rates. Our team of experts can help you leverage the power of feed optimisation to drive better results and maximise your ROI.
GOOGLE SHOPPING
Google Shopping is a feed-driven advertising system by Google that is ideal for businesses selling products online.
Unlike traditional PPC advertising, it is not based on bidding on keywords. Instead, it focuses on presenting your products and informing Google that they are the most relevant results for the searcher.
With our expertise in Google Shopping, we can help you to optimise your feed, making sure that your products are displayed to the right audience and ultimately, increasing your sales.
FACEBOOK DPA
Dynamic Product Advertising (DPA) is an increasingly popular tool for ecommerce businesses to advertise their products on Facebook.
By utilising your product feed, DPA enables you to create targeted and personalised ads that showcase your products in the Facebook feed. It's all about relevance and quality when it comes to optimising your feed, and our experts can help you to do just that.
With our expertise in DPA, we can help you break through the noise and achieve maximum ROI from your Facebook advertising efforts.
BING SHOPPING
Bing Shopping is a platform that is often overlooked by advertisers, despite its potential to reach a different audience. Although not as advanced as Google Shopping, it can still be a viable platform for advertisers who want to maximise their reach.
With feed optimisation, you can ensure that your Bing Shopping campaigns are tailored to a specific audience, resulting in increased visibility and engagement.
Our feed optimisation specialists can help you refine your Bing Shopping campaigns, creating a strategy that makes the most of this platform and delivers a strong return on investment.
SEARCH ADS
Google's search network is a key advertising platform for many businesses, and keyword research and optimisation are essential components for improving ad positions and lowering CPCs. But did you know that feed optimisation can also benefit your search ads?
Custom rules allow for dynamic ad copy that is tailored to specific products or audiences, making your ads more appealing and driving more conversions.
By optimising your feed for relevance and quality, you can ensure that your search ads are reaching the right audience and driving sales for your business.
OUR APPROACH TO
FEED OPTIMISATION.

We know that feed optimisation is a powerful strategic tool for businesses that are looking to significantly enhance the return on investment that they see from advertising on platforms like Google Shopping, Bing Shopping, Facebook, and Google Ads.

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Our feed optimisation team has developed a proven process that begins with laying a strong foundation for your business feed's success. We meticulously review your product feed, ensuring it meets all platform requirements and making necessary adjustments.

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Next, we take your feed to the next level by identifying additional attributes that boost its specificity and prominence in the search engine results pages (SERPs). This expansion is akin to SEO experts using schema markup to help search engines better understand web pages. By enriching your feed, we expand its reach to more potential customers at precisely the right moment, thereby increasing the likelihood of driving sales.

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To refine your feed, we conduct rigorous testing and adjustments on various elements, such as ad messaging, images, and custom rules. This meticulous approach enables us to drive substantial improvements in conversion rates and optimise your advertising budget. Our scientific approach to feed refinement empowers you to get more value for your investment and achieve outstanding success with your advertising campaigns.

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With Found's feed optimisation expertise, your business gains a competitive edge in the digital landscape, ensuring that your ads are seen by the right audience, at the right time, and with the right message. Through our tailored feed optimisation process, we maximise your advertising efficiency, boost conversions, and provide you with a powerful advantage in the market.

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Get in touch

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