AI tools like ChatGPT are transforming how people find information online. Instead of competing for clicks on Google, brands now need to be part of the answer. This guide explores ChatGPT’s impact on search, the rise of Generative Engine Optimisation (GEO), and practical steps to build authority and visibility in AI-driven results.

Keywords aren’t enough anymore. Entity SEO helps you stay visible by optimising for the “things” that matter, like your brand, products, and services.This guide shows you how to future-proof your search strategy in the age of AI.

ChatGPT is experiencing a major outage this morning, leaving UK businesses facing stalled workflows and interrupted digital marketing activity. Learn what’s happened, how it’s impacting operations, and key steps to keep your brand Found during AI downtime.

Discover why LLM SEO is vital in 2025. Learn how to optimise for AI-driven search and keep your brand visible in the new digital landscape.

AI is transforming how people search. Generative Engine Optimisation (GEO) is the key to making sure your brand shows up in AI-powered answers. Here’s what it is, how it differs from SEO, and the best practices you need to stay visible.

In 2025, CRO is your ecommerce edge. From AI-driven personalisation to seamless checkouts, here’s how to turn more visitors into buyers and get the most from every click.

Google’s Future of Search Summit revealed a seismic shift in paid search. From AI Mode and AI Max to multi-modal search, the way users discover, interact, and convert is evolving fast. We break down the key changes every UK business leader needs to understand.

Our agency has strengthened its AI-first Everysearch™ leadership with four senior appointments, including Chief AI Officer Dora Moldovan, to accelerate innovation and deliver greater client impact. Read more and meet the team here.

Google’s AI Mode has officially launched in the UK – and it’s set to change the internet as we know it. This week, our Chief AI Officer, Dora Moldovan, joined BBC Radio 5 Live and Radio 4’s Today show to unpack what this shift means for consumers, brands, and the future of search.

Google’s AI Mode is transforming how people search, decide, and discover in the UK - no clicks required. Explore what this shift means for your brand, and how to stay visible, relevant, and cited in an AI-first, zero-click search world.

Google's AI-powered ad updates promise faster, cheaper creative, but is it enough to stand out? Discover what brands need to know to stay distinctive in the age of AI-first advertising.

This guide to Answer Engine Optimisation (AEO) explores how to structure your content for AI-powered tools like ChatGPT, Google’s AI Mode, and voice assistants—so your brand becomes the answer, not just an option. Learn the difference between AEO and traditional SEO, and discover best practices to keep your content ahead of the curve.

Discover the key updates from Google Marketing Live 2025 – from ads in AI Overviews to smarter bidding, creative tools and PMax enhancements. What UK marketers need to know and why it matters.

Discover how Digital PR can boost your hotel’s search visibility, drive direct bookings, and earn media coverage that sets your brand apart.