DIRECT REVENUE PPC AGENCY FOR HOSPITALITY
As a hospitality PPC agency, Found builds paid search that turns demand into direct revenue. We partner with hotels, resorts and travel brands that want to reduce OTA reliance, protect brand demand and grow profitable direct bookings across every searchable platform. From the first spark of travel intent to the moment of booking, we guide high-intent travellers through the journey, meeting them on the right platform at the right time and converting that demand into direct revenue. Built with data, creativity and great humans, our approach doesn’t just chase clicks. It commands your market.
UK Digital Excellence Awards
The Independent Agency Awards
UK Search Awards
Why do I need a
Hospitality is unlike any other paid search challenge. Demand swings by season, OTAs outbid you on your own brand terms, and every booking carries real revenue weight. That’s why our hospitality PPC management is strategy-led and performance-obsessed, powered by our Everysearch™ approach to win back direct bookings from OTA dependence across every platform your guests search.
We pair smart automation and AI, for optimisation, demand forecasting and budget allocation, with expert human oversight that machines can’t replace. Add deep expertise in luxury hotels, multi-location portfolios and multilingual campaigns, and you get a hotel PPC company built to protect margin and drive revenue. The numbers speak for themselves.
WE WORK WITH BIG BRANDS AND THOSE THAT ASPIRE TO BE BIG
HOSPITALITY PPC AGENCY
We manage hospitality PPC campaigns across acquisition, retention and revenue optimisation, designed to attract the right guests, maximise direct bookings and improve profitability. Every campaign is tailored to your properties, your seasons and your commercial goals, never one-size-fits-all. This is hotel PPC marketing built around your bottom line.
PPC STRATEGY
Every account starts with strategy. We map demand, seasonality, competitor bidding and the cultural context of each market to build a full-funnel plan that prioritises the searches most likely to convert into direct bookings.
GOOGLE HOTEL ADS & METASEARCH MANAGEMENT
We manage Google Hotel Ads and metasearch to put your rates in front of ready-to-book guests. Competing directly with OTAs on price and visibility, we recapture bookings that would otherwise slip away.
BRAND PROTECTION & OTA DEFENCE
OTAs bid aggressively on your name. We defend your branded demand, reclaim the traffic you’ve earned and stop third parties charging commission on bookings that were always yours to win.
LUXURY HOTEL & RESORT PPC CAMPAIGNS
PPC for luxury hotels demands a different touch. We craft campaigns that match the calibre of your property, reaching affluent, experience-led travellers with messaging and creative worthy of the stay.
LANDING PAGE & BOOKING JOURNEY OPTIMISATION
Clicks mean nothing without conversions. We optimise landing pages and the booking journey, working alongside our teams to remove friction, lift conversion rates and turn more visitors into confirmed direct bookings.
REMARKETING & AUDIENCE RETARGETING
Most travellers don’t book on the first visit. We build remarketing and retargeting campaigns that re-engage high-intent browsers across the web, bringing them back to book direct rather than defecting to an OTA.
MULTI-LOCATION PPC MANAGEMENT
Managing paid search across a portfolio is complex. We structure multi-location and multilingual campaigns that respect each property’s market, language and demand curve, all reported through one clear commercial lens.
REPORTING, ATTRIBUTION & REVENUE ANALYSIS
No fluff, no vanity metrics. We track ROAS, revenue and true booking value with transparent attribution, so you always know exactly which campaigns are driving profitable direct bookings and where to invest next.
CLIENT
Mission
The Hoxton looked to scale up spend on Meta whilst maintaining an efficient use of spend across international campaigns.
Read StoryResults
INCREASE IN REVENUE YOY.
results
INCREASE IN BOOKINGS YOY.
“Working with Found has been a game-changer for us. Their innovative Everysearch™ framework is transforming our marketing strategy, driving significant growth whilst also enhancing customer engagement. Found’s commitment to understanding our needs and delivering tailored solutions makes them invaluable partners in our success.”
HOSPITALITY PPC AGENCY FAQS
Don’t stress, we’ve got
Hospitality PPC is paid search built specifically for hotels, resorts and travel brands. It matters because it puts your property in front of high-intent travellers at the moment they’re searching, and, crucially, it wins those bookings direct rather than surrendering them (and the commission) to OTAs. Done well, PPC for hotels protects your brand, controls acquisition costs and turns search demand into profitable revenue.
Hotel PPC captures travellers actively searching for a stay and routes them straight to your own booking engine, not a third-party listing. By protecting branded terms, competing on metasearch and optimising the booking journey, we remove the OTA middleman. The result is more direct bookings, a lower cost of acquisition and margin that stays with you.
Google Ads covers search, display and Performance Max campaigns that capture broad and high-intent demand. Google Hotel Ads is a dedicated metasearch format showing your live rates and availability alongside OTAs, right when someone’s comparing prices. The two work best together: Google Ads builds demand and defends your brand, and Hotel Ads converts price-conscious shoppers into direct bookings.
OTAs win because they outspend and outbid hotels on visibility, then charge commission on every booking. We flip that. By defending your branded search, competing directly on metasearch and remarketing to travellers who’ve shown intent, we reclaim demand that OTAs would otherwise capture, shifting your booking mix towards profitable, commission-free direct revenue.
We use automation and AI for the heavy lifting: bid optimisation, demand forecasting and smart budget allocation across seasons and properties. But AI is the lens, not the engine. Every campaign is shaped by experienced paid media specialists who understand hospitality’s nuances, because automation handles the how and our team owns the why.
By revenue, not vanity metrics. We track ROAS, direct booking volume, cost of acquisition and true booking value through transparent attribution. You’ll always know which campaigns are driving profit, which markets are performing, and where your next pound is best spent. The numbers speak for themselves.
Absolutely. PPC for luxury hotels is about precision, not volume, reaching affluent, experience-led travellers with creative and messaging that reflect the calibre of the property. For boutique and independent hotels, tightly targeted campaigns punch well above their budget, driving direct bookings without competing head-on with the big chains on spend. Want proof? Explore how we’ve driven exceptional performance for luxury and boutique hotel brands in our case studies.
Travellers research for days, sometimes weeks, before booking, and rarely convert on the first visit. Remarketing keeps your property front of mind across the web, re-engaging high-intent browsers and guiding them back to book direct. It’s one of the most cost-effective ways to recover bookings that would otherwise drift to an OTA.