FOUND Challenges Price Comparison Sector



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Tina Judic, Group Chairman

General News

1 Minute

30 Nov 2009

30 Nov 2009

Found (previously known as Artemis8) is challenging the price comparison sector with the launch of a new approach which promises the quickest and easiest purchase process for consumers, as well as retailers. goes live this week in time for the Christmas shopping frenzy and is aimed at consumers who have already identified their chosen product and simply want to obtain the best price across the entire web.

Tina Judic, managing director of Found, says: “Many of the existing price comparison sites have far too much choice, are populated with lots of distracting information and actually end up confusing the consumer and losing the sale for the retailer.

“We’ve pulled the concept apart and rebuilt it to provide an approach which is purely focused on providing the cleanest and quickest transaction journey.”

The new cheapest-in-stock site also specifically cuts across only the key electronic and digital product ranges, and is only populated with price comparison information for the key brands that are being actively searched on Google at the time.

Broken down into seven clearly distinctive and colour-coded product range groups, consumers can navigate straight from their search to their required product. A clear and easy to read price comparison table is then presented, allowing them a quick link directly to the best priced retailer.