Award season is just starting up again, and Found HQ is buzzing with the news that we have once again been shortlisted at the 2016 Performance Marketing Awards (PMAs).
Competing with the very finest in the industry, Found have been shortlisted no less than three times at these prestigious awards. Categories include Best Lead Generation campaign for Handpicked Hotels, Best Paid Search campaign for Red Letter Days, and the Global Excellence award for the Vitec Group.
Now in their 10th year, the PMAs are widely regarded as one of the leading events in performance marketing, so this is a fantastic achievement for Found. We’re particularly proud to be recognised across such a wide range of categories, as it’s allowed us to showcase our innovative approach to paid media for clients across verticals. This is probably most evident for our work with the Vitec Group as it’s the first year we’ve entered for the Global Excellence award. With a portfolio of 20 brands operating in 12 countries, Vitec gave us the opportunity to truly take our paid media strategy worldwide. We were able to implement a multi-language, multi-channel approach that increased their YoY revenue, whilst also improving their ROI. No easy feat but one both we, and our client, are rightly thrilled with.
This news follows hot on the heels of our award win for Randstad at the UK Search Awards back in December, so this is a hugely exciting time for Found and a great way to start the year. The Grosvenor House Hotel will once again play host to the ceremony, so good luck to everyone else on the shortlist. We look forward to seeing you on the 26th April for an evening of glitz, glamour, and hopefully a couple more award wins!