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Don’t go cold turkey on your PPC campaigns
Published on 12th November 2015

The clocks going back can only mean one thing, Christmas is nearly upon us!…and it…

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Gmail Ads: the what, the why, the how
Published on 9th October 2015

Gmail Ads (formally known as Gmail Sponsored Promotions) are a form of high impact display…

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How to target foreign markets with AdWords
Published on 18th September 2015

Before diving into new territories and launching paid activity, it’s vital you allocate time to…

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Ad copy testing: start it, test it, measure it!
Published on 13th August 2015

Ad copy testing is a vital aspect of any PPC strategy. Whether you’re new to…

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Facebook and the evolving ‘cost per click’
Published on 15th July 2015

Facebook, loved and used by over 1.44 billion users (2015) and with 936 million people…

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It’s ‘T’ Time with RLSAs – Remarketing Lists for Search Ads
Published on 24th April 2015

Remarketing Lists for Search Ads are now more prevalent than ever. Just over a year…

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Google Shopping; Top Tips & Performance Pitfalls
Published on 5th September 2014

PPC would long be a thing of the past if it wasn’t for Google’s ever-changing…

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Should companies be bidding on their brand terms?
Published on 12th June 2014

PPC is a precise science. Getting the best from your campaigns comes down to fine…

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Ad Text Olympics – How to Win Gold with AdWords
Published on 25th July 2012

It’s finally here! This week sees the start of the London 2012 Olympics. Following Rob’s…

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