Emma Langford
SEO Account Director
Emma Langford'S POSTS
The Role of Brand Mentions in Modern SEO
From Google’s algorithms to AI-powered search, brand mentions are now a key driver of how brands build credibility, visibility, and long-term performance.
Emma Langford, 18 Mar 2026
From Search to Sale: How AI Search Is Powering Black Friday Success
This year, AI is changing how shoppers search, compare and buy. Black Friday 2026 will be won not on price tags, but on how visible your brand is in AI-powered search.
Emma Langford, 04 Nov 2025