BRAND OPTIMISATION
Modern search has changed forever. AI-powered answers, large language models, voice assistants, short-form video and social conversation now shape how people discover, evaluate and trust brands. Visibility is no longer a nice-to-have, t’s the foundation of growth, and it touches everything you do online.
Brand Optimisation is our evolution of SEO and Digital PR for this new reality. It’s an AI-first, brand-led approach designed to ensure your business is surfaced, understood and trusted wherever discovery happens, from Google and TikTok to ChatGPT, Reddit and beyond.
It combines technical excellence and entity clarity with authoritative storytelling, digital PR and social intelligence, all working together across organic, paid and owned channels. The result is a future-proof strategy that doesn’t just respond to shifts in search, but builds lasting visibility, credibility and cultural relevance in an unpredictable landscape.
Great Places to Work
THE DRUM
Google Premier Partner
What Is
At Found, we know SEO alone can’t keep pace with today’s fragmented, AI-driven search journeys. Discovery might start with a question in ChatGPT, accelerate through TikTok or YouTube, and be validated in Reddit communities before a brand is ever searched for directly. Already, 71.5% of users rely on AI tools during consideration, and that number continues to rise.
Brand Optimisation protects and amplifies your brand across every searchable touchpoint by uniting:
COMPONENT
WHAT IT DOES
WHY IT MATTERS
ENTITY & SCHEMA OPTIMISATION
Shapes how Al and search engines interpret your brand through schema markup, Ilms.txt implementation and entity refinement.
Ensures Al-powered results (e.g., Google’s SGE or ChatGPT answers) cite accurate brand information rather than misinformation.
TECHNICAL EXCELLENCE
Continuous audits, site speed improvements and crawling/indexation optimisation keep your digital infrastructure flawless.
Search engines and LLMs reward sites that are fast, accessible and well-structured.
REPUTATION- BUILDING PR
Strategic outreach to journalists, creators and communities delivers genuine coverage and high-quality backlinks.
GPTs and Al assistants value authoritative sources; earned media strengthens brand credibility.
MULTIMODAL CONTENT & VIDEO STRATEGY
Develops YouTube and short-form video content strategies that answer user questions and dominate visual SERPs.
Video results increasingly appear in Google and Al-powered answers – your brand must feature prominently.
COMMUNITY & SOCIAL
OPTIMISATION
Tailors content for Reddit, TikTok and emerging platforms to boost discoverability and foster engaged communities.
User-generated dialogue shapes brand perception and feeds Al training data; an authentic presence matters.
REVIEW &
REPUTATION MANAGEMENT
Encourages and manages reviews across platforms, harnessing social proof and feeding signals into Al and search ranking.
Positive sentiment influences click-through rates and Al summarisation of brand quality.
How We Do It:
SEO on its own can’t keep up with today’s fractured search behaviour. Journeys now start in AI assistants, play out on social platforms and are validated in communities. Brand Optimisation is our way of staying ahead, a repeatable framework that connects brand, performance and experience across every searchable channel.
BRAND AUDIT & OPPORTUNITY MAPPING
We scan the entire searchable landscape using Luminr to understand where your brand appears, how it’s perceived and which competitors dominate, across search, AI answers, social platforms and communities.
TOPICAL AUTHORITY & CONTENT ENGINES
We build depth, not just coverage. Through expert-led content, thought leadership and digital PR, we establish topical authority and E-E-A-T signals that reinforce trust – earning visibility that algorithms alone can’t manufacture.
MULTIMODAL & SOCIAL ACTIVATION
Our creators develop YouTube videos, Instagram Reels and TikTok content that answers real customer questions, aligns with paid and organic strategies, and feeds directly into SEO, PR and brand discovery.
COMMUNITY & CONVERSATION
Reddit AMAs, niche forum participation and social listening allow us to engage authentically with audiences, strengthen brand sentiment and feed real-world insight back into your optimisation strategy.
CRO, EXPERIENCE & MEASUREMENT
Visibility only matters if it converts. We work closely with CRO, UX, Paid Search and Paid Social teams to ensure consistent messaging, seamless experiences and measurable impact across the funnel. Our Luminr platform tracks cross-channel performance, AI visibility and competitor movement, enabling real-time optimisation as platforms and algorithms evolve.
The New Search Landscape:
Traditional SEO alone can’t keep pace with search that’s now shaped by AI assistants, social feeds and community-driven platforms. Journeys move fluidly from questions in ChatGPT to discovery on TikTok to validation on Reddit, often before a brand website is ever visited.
Keeping up requires a broader, integrated, brand-first strategy that:
Optimises entities and topics, not just pages, so AI systems interpret and surface your brand accurately
Builds authority through E-E-A-T-led content, digital PR and thought leadership
Maintains technical excellence, ensuring engines can crawl, index and understand your brand at scale
Connects organic, paid and CRO insights to deliver consistent messaging and stronger conversion
BRAND OPTIMISATION
TRADITIONAL SEO
BIG NETWORK AGENCIES (WPP, PUBLICIS)
FOCUS
Entity-based; optimises across Al, social & search.
Page-based; optimises for Google rankings.
Campaign-based; often siloed by discipline.
SPEED OF INNOVATION
Agile, Al-first with proprietary tech (Luminr).
Relies on legacy tools and ranking factors.
Hierarchical; slower to adopt disruptive trends.
CROSS-CHANNEL INTEGRATION
Built-in synergy with PR, social, PPC and Paid Social.
Limited; often separated from other media.
Dependent on large teams and complex processes.
HUMAN + MACHINE BALANCE
Blends creative storytelling with data- driven insights and automation.
Heavy on keyword research and technical fixes.
Emphasis on scale; personalisation often lost.
RELEVANCE IN AI SEARCH
Optimises entities, schema and brand narratives for LLMs.
Largely unprepared for Al-generated results.
Varies by agency; not a core proposition.
WE WORK WITH BIG BRANDS AND THOSE THAT ASPIRE TO BE BIG
“Found has it all – a focus on performance, a creative edge, fantastic people, sound measurements, great results and a clear customer focus. We are looking forward to what they do next…”
CLIENT
Mission
We launched a Women in Work campaign to coincide with International Women’s Day, to drive brand awareness and SEO benefits to Randstad.co.uk.
Read StoryResults
NATIONAL PRESS MEDIA MENTIONS
results
LINKS
BRAND OPTIMISATION FAQS
Don’t stress, we’ve got
SEO focuses on improving a site’s rankings within search engines. Brand Optimisation includes SEO but expands into entity shaping, AI search readiness, digital PR, video and community strategies to ensure your brand is visible and trusted everywhere people and machines look.
Yes – but quality and relevance are crucial. AI models and GPT‑indexed search results prioritise authoritative mentions over bulk link‑buying. Our digital PR and thought‑leadership campaigns secure coverage that passes genuine authority.
Google increasingly surfaces video and social results on the first page, and YouTube is the world’s second‑largest search engine. Reddit conversations often rank highly, and Instagram posts are beginning to appear in search results. A robust multimodal strategy ensures you capture attention across formats.
We look beyond rankings. KPIs include AI‑search visibility, entity sentiment, brand share of voice, organic traffic, engagement across social platforms, earned media coverage and ultimately revenue growth. Transparent reporting and real‑time dashboards keep stakeholders informed.
Brand Optimisation is Found’s evolution of SEO and Digital PR, ensuring your brand is visible, understood and trusted across every platform where people and AI search.
Because customer journeys now span Google, TikTok, ChatGPT, Reddit and beyond. Without optimisation, your brand risks invisibility. With it, you lead.
CMOs, brand leaders and growth-focused businesses that want to be discoverable, credible and competitive in an AI-driven search world.