BRAND OPTIMISATION
Modern search has moved beyond keywords and backlinks. AI-powered answers, voice assistants, short-form video and social conversation now dictate how audiences discover, evaluate and trust your brand. Brand Optimisation is our evolution of SEO and Digital PR, an AI-first approach designed to ensure your brand is surfaced, understood and remembered across every searchable platform, from Google and TikTok to ChatGPT and Reddit.
It combines the technical precision that keeps your site performing with the storytelling and authority of digital PR, reinforced by entity optimisation and social intelligence. The result is a future-proofed strategy that doesn’t just follow the shifts in search but defines them, giving your brand lasting visibility, credibility and cultural weight in an unpredictable landscape.
Great Places to Work
THE DRUM
Google Premier Partner
What Is
At Found, we know SEO alone can’t keep pace with today’s fragmented search. Journeys now begin with questions in ChatGPT, discovery on TikTok, or research in Reddit communities. Already, 71.5% of users rely on AI tools during consideration – and that number is rising. Brand Optimisation protects and amplifies your brand across every searchable touchpoint, combining:
COMPONENT
WHAT IT DOES
WHY IT MATTERS
ENTITY & SCHEMA OPTIMISATION
Shapes how Al and search engines interpret your brand through schema markup, Ilms.txt implementation and entity refinement.
Ensures Al-powered results (e.g., Google’s SGE or ChatGPT answers) cite accurate brand information rather than misinformation.
TECHNICAL EXCELLENCE
Continuous audits, site speed improvements and crawling/indexation optimisation keep your digital infrastructure flawless.
Search engines and LLMs reward sites that are fast, accessible and well-structured.
REPUTATION- BUILDING PR
Strategic outreach to journalists, creators and communities delivers genuine coverage and high-quality backlinks.
GPTs and Al assistants value authoritative sources; earned media strengthens brand credibility.
MULTIMODAL CONTENT & VIDEO STRATEGY
Develops YouTube and short-form video content strategies that answer user questions and dominate visual SERPs.
Video results increasingly appear in Google and Al-powered answers – your brand must feature prominently.
COMMUNITY & SOCIAL
OPTIMISATION
Tailors content for Reddit, TikTok and emerging platforms to boost discoverability and foster engaged communities.
User-generated dialogue shapes brand perception and feeds Al training data; an authentic presence matters.
REVIEW &
REPUTATION MANAGEMENT
Encourages and manages reviews across platforms, harnessing social proof and feeding signals into Al and search ranking.
Positive sentiment influences click-through rates and Al summarisation of brand quality.
How We Do It:
SEO on its own can’t keep up with today’s fractured search behaviour. Journeys now start in ChatGPT, play out on TikTok, or build in Reddit communities. Already, 71.5% of people rely on AI tools when deciding what to buy, and that number is only growing. Brand Optimisation is our way of keeping you ahead – a repeatable framework that protects and amplifies your brand across every searchable touchpoint.
BRAND AUDIT & OPPORTUNITY MAPPING
We start by scanning the entire searchable landscape using Luminr to understand where your brand appears, how it’s perceived and which competitors dominate.
AUTHORITY & CONTENT ENGINES
We craft human centric stories, thought leadership and digital PR campaigns to earn high quality coverage, building authority that’s invaluable for AI powered rankings.
MULTIMODAL & SOCIAL ACTIVATION
Our creators develop YouTube videos, Instagram Reels and TikTok content that answers real customer questions and integrates seamlessly with SEO and PR.
COMMUNITY & CONVERSATION
Reddit AMAs, niche forum participation and social listening help us nurture communities and feed brand sentiment back into your optimisation strategy.
MEASUREMENT & ITERATION
We have built the technology to monitor cross channel performance, AI search visibility and competitor shifts. Our Luminr platform helps the team adjust the strategy and execution in real time to stay ahead of algorithm changes.
The New Search Landscape:
Traditonal SEO alone own can’t keep pace with search that’s now fragmented across Al assistants, social feeds and voice devices. Journeys jump from questions on ChatGPT to discovery on Tik Tok to research on Reddit. Keeping up demands a broader, brand-led strategy that:
Optimises entities, not just pages, so LLMs and Al engines interpret and surface your brand the right way.
Builds authority through digital PR and thought leadership, earning trust that algorithms alone can’t fake.
Keeps technical health in check, so engines can crawl, index and understand your content.
Tracks signals across platforms with our Luminr platform, showing where your audience is searching and adapting in real time.
BRAND OPTIMISATION
TRADITIONAL SEO
BIG NETWORK AGENCIES (WPP, PUBLICIS)
FOCUS
Entity-based; optimises across Al, social & search.
Page-based; optimises for Google rankings.
Campaign-based; often siloed by discipline.
SPEED OF INNOVATION
Agile, Al-first with proprietary tech (Luminr).
Relies on legacy tools and ranking factors.
Hierarchical; slower to adopt disruptive trends.
CROSS-CHANNEL INTEGRATION
Built-in synergy with PR, social, PPC and Paid Social.
Limited; often separated from other media.
Dependent on large teams and complex processes.
HUMAN + MACHINE BALANCE
Blends creative storytelling with data- driven insights and automation.
Heavy on keyword research and technical fixes.
Emphasis on scale; personalisation often lost.
RELEVANCE IN AI SEARCH
Optimises entities, schema and brand narratives for LLMs.
Largely unprepared for Al-generated results.
Varies by agency; not a core proposition.
WE WORK WITH BIG BRANDS AND THOSE THAT ASPIRE TO BE BIG
“Found has it all – a focus on performance, a creative edge, fantastic people, sound measurements, great results and a clear customer focus. We are looking forward to what they do next…”
CLIENT
Mission
We launched a Women in Work campaign to coincide with International Women’s Day, to drive brand awareness and SEO benefits to Randstad.co.uk.
Read StoryResults
NATIONAL PRESS MEDIA MENTIONS
results
LINKS
BRAND OPTIMISATION FAQS
Don’t stress, we’ve got
SEO focuses on improving a site’s rankings within search engines. Brand Optimisation includes SEO but expands into entity shaping, AI search readiness, digital PR, video and community strategies to ensure your brand is visible and trusted everywhere people and machines look.
Yes – but quality and relevance are crucial. AI models and GPT‑indexed search results prioritise authoritative mentions over bulk link‑buying. Our digital PR and thought‑leadership campaigns secure coverage that passes genuine authority.
Google increasingly surfaces video and social results on the first page, and YouTube is the world’s second‑largest search engine. Reddit conversations often rank highly, and Instagram posts are beginning to appear in search results. A robust multimodal strategy ensures you capture attention across formats.
We look beyond rankings. KPIs include AI‑search visibility, entity sentiment, brand share of voice, organic traffic, engagement across social platforms, earned media coverage and ultimately revenue growth. Transparent reporting and real‑time dashboards keep stakeholders informed.
Brand Optimisation is Found’s evolution of SEO and Digital PR, ensuring your brand is visible, understood and trusted across every platform where people and AI search.
Because customer journeys now span Google, TikTok, ChatGPT, Reddit and beyond. Without optimisation, your brand risks invisibility. With it, you lead.
CMOs, brand leaders and growth-focused businesses that want to be discoverable, credible and competitive in an AI-driven search world.