BRAND OPTIMISATION
Modern search has moved beyond keywords and backlinks. AI-powered answers, voice assistants, short-form video and social conversation now dictate how audiences discover, evaluate and trust your brand. Brand Optimisation is our evolution of SEO and Digital PR, an AI-first approach designed to ensure your brand is surfaced, understood and remembered across every searchable platform, from Google and TikTok to ChatGPT and Reddit.
It combines the technical precision that keeps your site performing with the storytelling and authority of digital PR, reinforced by entity optimisation and social intelligence. The result is a future-proofed strategy that doesn’t just follow the shifts in search but defines them, giving your brand lasting visibility, credibility and cultural weight in an unpredictable landscape.
Great Places to Work
THE DRUM
Google Premier Partner
What Is
At Found, we know SEO alone can’t keep pace with today’s fragmented search. Journeys now begin with questions in ChatGPT, discovery on TikTok, or research in Reddit communities. Already, 71.5% of users rely on AI tools during consideration – and that number is rising. Brand Optimisation protects and amplifies your brand across every searchable touchpoint, combining:
How We Do It:
BRAND AUDIT & OPPORTUNITY MAPPING
We start by scanning the entire searchable landscape using Luminr to understand where your brand appears, how it’s perceived and which competitors dominate.
ENTITY & TECHNICAL FOUNDATION
Our technical SEO experts ensure your site architecture, speed and crawlability meet the highest standards, then structure data so AI engines “know” your brand.
AUTHORITY & CONTENT ENGINES
We craft human centric stories, thought leadership and digital PR campaigns to earn high quality coverage, building authority that’s invaluable for AI powered rankings.
MULTIMODAL & SOCIAL ACTIVATION
Our creators develop YouTube videos, Instagram Reels and TikTok content that answers real customer questions and integrates seamlessly with SEO and PR.
COMMUNITY & CONVERSATION
Reddit AMAs, niche forum participation and social listening help us nurture communities and feed brand sentiment back into your optimisation strategy.
MEASUREMENT & ITERATION
We have built the technology to monitor cross channel performance, AI search visibility and competitor shifts. Our Luminr platform helps the team adjust the strategy and execution in real time to stay ahead of algorithm changes.
WE WORK WITH BIG BRAND AND THOSE THAT ASPIRE TO BE BIG
“Found has it all – a focus on performance, a creative edge, fantastic people, sound measurements, great results and a clear customer focus. We are looking forward to what they do next…”
CLIENT
Mission
We launched a Women in Work campaign to coincide with International Women’s Day, to drive brand awareness and SEO benefits to Randstad.co.uk.
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NATIONAL PRESS MEDIA MENTIONS
results
LINKS
BRAND OPTIMISATION FAQS
Don’t stress, we’ve got
SEO focuses on improving a site’s rankings within search engines. Brand Optimisation includes SEO but expands into entity shaping, AI search readiness, digital PR, video and community strategies to ensure your brand is visible and trusted everywhere people and machines look.
Yes – but quality and relevance are crucial. AI models and GPT‑indexed search results prioritise authoritative mentions over bulk link‑buying. Our digital PR and thought‑leadership campaigns secure coverage that passes genuine authority.
Google increasingly surfaces video and social results on the first page, and YouTube is the world’s second‑largest search engine. Reddit conversations often rank highly, and Instagram posts are beginning to appear in search results. A robust multimodal strategy ensures you capture attention across formats.
We look beyond rankings. KPIs include AI‑search visibility, entity sentiment, brand share of voice, organic traffic, engagement across social platforms, earned media coverage and ultimately revenue growth. Transparent reporting and real‑time dashboards keep stakeholders informed.
Brand Optimisation is Found’s evolution of SEO and Digital PR, ensuring your brand is visible, understood and trusted across every platform where people and AI search.
Because customer journeys now span Google, TikTok, ChatGPT, Reddit and beyond. Without optimisation, your brand risks invisibility. With it, you lead.
CMOs, brand leaders and growth-focused businesses that want to be discoverable, credible and competitive in an AI-driven search world.