AEO SEO AGENCY
Answer Engine Optimisation is the backbone of visibility in the AI era. It’s the discipline that ensures your brand is the answer customers see when they ask a question. We don’t just optimise for AEO, we lead it, making sure generative engines like Google’s AI Overviews and ChatGPT surface your brand with authority.
As the UK’s leading AEO agency, our toolkit combines the Everysearch™ methodology with our AI-powered platform, Luminr. From auditing your current visibility to reshaping your structure, schema and content, we cover every aspect of AEO. With Found, your brand is discoverable, credible and competitive where it matters most.
Great Places to Work
THE DRUM
Google Premier Partner
Why do I need an
At Found, we recognise that Answer Engine Optimisation isn’t just the next phase of SEO. It’s the new foundation of brand visibility in an AI-shaped world. As platforms like Google’s AI Overviews, ChatGPT and Perplexity become the first stop for discovery, customers are getting their answers directly from AI, and if your brand isn’t showing up, someone else’s will.
AEO is an ongoing discipline that demands constant attention, structuring your data, content and authority signals so that AI platforms surface your brand as credible and trusted. Without it, traditional SEO efforts will only take you so far, leaving gaps that competitors can exploit and audiences you’ll never reach.
Partnering with an AEO agency like Found is how ambitious brands ensure they stay present in every channel that matters. We don’t just optimise for rankings or clicks – we optimise for influence, authority and trust, securing your place in both traditional search results and AI-generated answers.
Our team blends audits, strategy, and technical implementation with the intelligence of our Everysearch™ methodology and proprietary platform, Luminr. Always aligned with evolving algorithms, AI platforms and industry shifts, we help brands win discoverability, earn authority, and capture visibility across every answer engine where decisions are made.
WE WORK WITH BIG BRANDS AND THOSE THAT ASPIRE TO BE BIG
AEO SEO
AI CONVERSATIONAL FORMATTING
Restructure your content to match AI conversation patterns and natural language processing. We optimise content structure, tone, and format to ensure AI engines understand and prioritise your brand’s information in conversational search results.
E-E-A-T FOR AI SEARCH
Build industry leading expertise, experience, authoritativeness, and trustworthiness that AI platforms recognise and reward. Our approach strengthens your brand’s credibility signals across all platforms where AI engines evaluate content quality and authority.
AI KEYWORD RESEARCH & PROMPT ENGINEERING
Discover the exact queries and prompts that trigger AI responses in your industry. We identify question patterns, conversational keywords, and prompt structures that position your brand as the definitive answer source.
STRUCTURED DATA & SCHEMA OPTIMISATION
Implement advanced markup that helps AI engines understand and categorise your content. Our technical approach ensures your information is easily digestible by AI platforms, increasing visibility in structured answer formats.
CONTENT RESTRUCTURING FOR AI READABILITY
Transform existing content into AI-friendly formats that answer specific questions clearly and concisely. We optimise for featured snippets, AI overviews, and direct answer formats that dominate search results.
ANSWER ENGINE AUTHORITY BUILDING
Establish your brand as the go-to source for industry-specific queries across multiple AI platforms. We build comprehensive content ecosystems that position you as the definitive expert in your field.
CLIENT
Mission
To replace onsite content that was outdated, poorly optimised, and wasn't focused on the user with performative pieces for Trust Payments.
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results
MORE PAGE 1 RANKINGS
AEO SEO AGENCY FAQS
Don’t stress, we’ve got
Answer Engine Optimisation (AEO) is the strategic process of optimising your digital presence for AI-powered search platforms and answer engines. Unlike traditional SEO that focuses on ranking in search results, AEO optimises your content to be featured directly in AI-generated answers, summaries, and overviews. This includes platforms like ChatGPT, Google’s AI Overviews, Perplexity, and other emerging AI search tools where users get immediate answers rather than clicking through to websites. AEO ensures your brand becomes the authoritative source that AI engines reference when answering user queries.
While traditional SEO optimises for ranking in search engine results pages (SERPs), AEO optimises for appearing directly in AI-generated answers and summaries. SEO focuses on driving clicks to your website, whereas AEO ensures your brand information is featured in the answer itself, often eliminating the need for users to visit multiple sites. AEO requires different strategies including conversational content formatting, enhanced E-E-A-T signals, structured data optimisation, and multi-platform presence across AI search tools. Think of AEO as evolution beyond traditional SEO – optimising for how people actually find answers in the AI era.
Google AI Overviews are AI-generated summaries that appear at the top of search results, providing comprehensive answers to user queries by synthesising information from multiple sources. These overviews use Google’s AI technology to create detailed, conversational responses that often satisfy user intent without requiring clicks to individual websites. They appear for informational queries and feature cited sources, making them prime real estate for brand visibility. Getting featured in AI Overviews requires specific optimisation strategies including structured content, authoritative sourcing, and clear answer formatting that AI systems can easily understand and reference.
Ranking in Google’s AI Overviews requires a strategic approach combining technical optimisation with authoritative content creation. Focus on creating comprehensive, well-structured content that directly answers specific questions in your industry. Implement advanced schema markup, optimise for E-E-A-T signals, and ensure your content uses clear headings and bullet points that AI can easily parse. Build topical authority through interconnected content clusters and earn high-quality backlinks from authoritative sources. Regular content updates, fact-checking, and citation of credible sources also increase your chances of being selected as a reliable source for AI-generated summaries.
Found stands as the UK’s leading AEO SEO agency, pioneering Answer Engine Optimisation through our proprietary Everysearch™ methodology and AI-powered Luminr technology. As an AI-first agency, we’ve developed specialised expertise in optimising for ChatGPT, Google AI Overviews, Perplexity, and emerging AI search platforms. Our approach combines technical excellence with strategic content positioning, ensuring brands dominate AI-powered search results. Unlike traditional agencies still focused solely on conventional SEO, Found has built dedicated AEO capabilities that deliver measurable results across all answer engines. We’re trusted by enterprise clients who need to win in the new AI search landscape.