ENTITY OPTIMISATION SERVICES
Entity Optimisation is the backbone of visibility in an AI-first search world. It’s the foundation that ensures your brand is recognised, understood, and prioritised by AI systems. While others chase keywords, we build robust entity frameworks that cement your brand as the trusted source of truth across knowledge graphs, structured data, and generative engines.
As an Entity Optimisation agency, our toolkit covers advanced schema markup, entity-led SEO, and strategic data alignment. We make sure platforms like ChatGPT, Gemini, and Perplexity don’t just see your brand, they know it, trust it, and surface it ahead of competitors. With Found, you’re not just optimising content, you’re securing authority, visibility, and long-term competitive advantage.
Great Places to Work
THE DRUM
Google Premier Partner
Why do I need
Search has shifted. It is no longer about keywords alone but about entities – the people, products, and organisations AI systems use to interpret relationships, context, and authority. These signals decide which brands to trust and surface.
In this landscape, traditional SEO tactics on their own are no longer enough. Entity Optimisation ensures your brand is recognised, understood, and prioritised by AI, creating the clarity and credibility needed to cut through.
At Found, we have pioneered entity-first strategies that go beyond conventional optimisation. Our expertise in schema markup, structured data, and entity-led SEO ensures AI doesn’t just identify your brand but understands its context, relevance, and authority in the market.
The result is stronger visibility, deeper trust, and lasting competitive advantage. With entity optimisation, your brand is positioned to lead in an AI-first world.
WE WORK WITH BIG BRANDS AND THOSE THAT ASPIRE TO BE BIG
ENTITY SEO
STRATEGIC ENTITY ARCHITECTURE DEVELOPMENT
Comprehensive entity based SEO foundation building that establishes your brand’s authoritative presence across Wikidata, knowledge graphs, and structured data environments. We create sophisticated entity relationships that AI systems recognise, ensuring your brand becomes the definitive source for industry-relevant queries and maintaining competitive authority.
ADVANCED SCHEMA MARKUP IMPLEMENTATION
Precision-engineered schema markup services that transform your website into a rich, machine-readable knowledge source. Our advanced structured data implementations ensure search engines and AI systems understand your brand’s expertise, products, services, and industry relationships with unparalleled clarity and accuracy.
KNOWLEDGE GRAPH OPTIMISATION & MANAGEMENT
Strategic positioning within major knowledge graphs including Google’s Knowledge Graph, Wikidata, and industry-specific databases. We ensure your brand’s entity representation is comprehensive, accurate, and strategically positioned to capture maximum visibility across AI-powered search platforms and knowledge-based queries.
ENTITY-BASED CONTENT STRATEGY & OPTIMISATION
Data-driven content optimisation that aligns with entity search seo principles and AI consumption patterns. We develop content strategies that establish topical authority, build entity relationships, and ensure your brand becomes the go-to source for AI systems seeking authoritative information in your sector.
STRATEGIC CITATION BUILDING & AUTHORITY DEVELOPMENT
Comprehensive citations audit and strategic link building that reinforces your brand’s entity authority across the web. We identify and secure high-authority citations, structured mentions, and relationship signals that strengthen your entity’s credibility within AI systems and search algorithms.
ADVANCED INTERNAL ENTITY LINKING & ARCHITECTURE
Sophisticated internal linking strategies that reinforce entity relationships and topic clusters. Our technical approach ensures your website’s architecture communicates clear entity hierarchies and relationships to search engines and AI systems, maximising the impact of your content and authority signals.
CLIENT
Mission
We needed to ramp up AllClear's organic presence and perform thorough SEO for the brand.
Read StoryResults
VISIBILITY INCREASE FOR NON-BRANDED TERMS.
results
YOY INCREASE IN ORGANIC TRANSACTIONS YOY.
ENTITY OPTIMISATION & SEO FAQS
Don’t stress, we’ve got
Entities in SEO represent real-world concepts, people, places, organisations, and things that search engines and AI systems can understand and categorise beyond simple keywords. Unlike traditional keyword-based approaches, entities create semantic relationships and contextual understanding that enable more sophisticated search results. Modern search algorithms use entity recognition to understand user intent, deliver more relevant results, and power AI-generated responses. For businesses, establishing strong entity signals means being recognised as an authoritative source within your industry’s knowledge ecosystem, ensuring visibility in AI search platforms and knowledge-powered results.
Entity optimisation is the strategic process of establishing and strengthening your brand’s identity as a recognised entity within search engines, knowledge graphs, and AI systems. This involves creating comprehensive structured data markup, building authoritative citations across relevant databases, and developing content that establishes clear topical authority and entity relationships. Entity optimisation goes beyond traditional SEO by focusing on how AI systems and knowledge graphs understand your brand’s expertise, relationships, and industry position. The goal is to become the definitive source that AI platforms reference when users seek information related to your business domain.
Keywords are specific words or phrases people search for, while entities represent the actual concepts, people, places, or things those keywords refer to. A keyword like “digital marketing agency London” is a search term, but the entity is the actual business being referenced. Entities have properties, relationships, and attributes that search engines understand semantically, enabling more sophisticated matching between user intent and relevant results. While keywords focus on text matching, entities enable contextual understanding, allowing AI systems to provide more accurate, comprehensive answers. Entity-based SEO targets these deeper semantic relationships rather than just keyword density, resulting in more sustainable and effective search visibility.
While your competitors remain trapped in outdated keyword strategies, position your brand as the authoritative entity that AI systems trust and reference. Contact our entity optimisation specialists today and discover how our revolutionary approach transforms your brand into the definitive source within your industry’s knowledge ecosystem.