Found > SERVICES > SEO > AI SEO > PERPLEXITY SEO
search search

PERPLEXITY SEO AGENCY

CITED. TRUSTED. DISCOVERED.
Your next customer is asking Perplexity a question right now. Make sure your brand is the answer.

As a leading Perplexity SEO agency, Found is built for brands that want to lead in the new era of AI-first search. Perplexity isn’t just another search engine, it’s the platform where curious, high-intent users go to get direct answers, fast. And when Perplexity surfaces a source, that brand earns real credibility. Our Perplexity SEO services combine deep technical expertise, content strategy, and our proprietary Everysearch™ framework to ensure your brand isn’t just present in these answers, it’s the one being cited.

 Get Found where it matters most.

UK Search Awards
Shortlisted for 7 Awards
Independent Agency Awards
Winner
The Drum
Recommended Agency

Why do I need a

PERPLEXITY SEO AGENCY?
IN AN ERA WHERE AI SEARCH PLATFORMS LIKE PERPLEXITY ARE CHANGING HOW CONSUMERS DISCOVER, EVALUATE, AND ENGAGE WITH BRANDS, ENSURING YOUR BUSINESS IS CITED IN THESE RESULTS IS MORE CRITICAL THAN EVER.

Perplexity has changed the rules of search. Unlike traditional search engines, it doesn’t serve up a list of links and leave users to figure it out, it synthesises information from across the web and delivers direct, cited answers. For brands, this is a seismic shift. The platforms and content sources Perplexity trusts are the ones that get featured. Which means if your brand isn’t optimised for how Perplexity finds, reads, and ranks information, you’re invisible to a rapidly growing, high-intent audience that’s already making decisions without you.

That’s where Found comes in. Our Perplexity SEO company approach goes far beyond traditional optimisation. We analyse how Perplexity retrieves and ranks content, identify where your brand is, and isn’t showing up, and build tailored strategies to get you cited consistently. From technical foundations to content authority, entity signals to digital PR, we make sure Perplexity knows your brand, trusts your brand, and recommends your brand.

WE WORK WITH BIG BRANDS AND THOSE THAT ASPIRE TO BE BIG

PERPLEXITY SEO

SERVICES

Perplexity rewards brands that are authoritative, well-structured, and consistently cited across the web. Our Perplexity SEO services are designed to do exactly that, combining strategy, content, technical excellence, and AI-native optimisation to put your brand in the answers that matter.

QUESTBACK: A quest for more traffic
CLIENT
Mission

We needed to migrate Questback over to a new website whilst increasing visibilty and performance of their site online.

Read Story
Results

UK ORGANIC VISIBILITY INCREASE

31 %
results

INCREASE IN ORGANIC TRAFFIC YOY

134 %

“Found’s brilliant keyword-led approach to guiding us through our recent web migration was absolutely key in mitigating the organic impact of the significant technical challenges we faced. Our work together has been pivotal in supporting the organic visibility of the Questback UK site.”

Susanne Brunner
UK Marketing Director
PERPLEXITY SEO AGENCY FAQS

Don’t stress, we’ve got

THE ANSWERS
What is Perplexity?

Perplexity is an AI-powered answer engine that delivers direct, sourced responses to user queries rather than a traditional list of links. It uses large language models to synthesise information from across the web in real time, citing its sources alongside each answer. Launched in 2022, it’s grown rapidly, particularly among professionals and tech-savvy audiences looking for fast, reliable, in-depth answers. Unlike standard search engines, Perplexity prioritises trusted, authoritative content, which makes visibility on the platform both highly valuable and highly competitive for brands

How does Perplexity rank sources?

Perplexity selects and ranks sources based on a combination of factors, including domain authority, content relevance and accuracy, the quality and clarity of the answer a page provides, and how well the content is structured for AI retrieval. It favours sources that are consistently cited across the web, use structured data, and demonstrate genuine topical expertise. Earning a place in Perplexity’s answers isn’t about gaming an algorithm, it’s about being a genuinely authoritative, well-optimised, and trusted source in your space.

How to optimise for Perplexity?

Optimising for Perplexity requires a blend of technical SEO, content strategy, and authority building. Start by ensuring your site is technically sound, fast, well-structured, and using schema markup that AI can easily parse. Then focus on creating content that clearly answers specific questions your audience is asking. Build your entity signals so Perplexity understands your brand’s expertise and relevance. And invest in Digital PR to earn citations across credible third-party sources.
As a specialist Perplexity SEO consultancy, Found brings all of these elements together into a single, cohesive strategy.
If you’re looking for a deeper dive, check out this guide on how to rank on Perplexity.

What are the best Perplexity SEO agencies?

The best Perplexity SEO agencies are those that genuinely understand how AI-native platforms work-  not just those who’ve bolted “AI” onto traditional SEO services. Look for a Perplexity SEO firm with a proven track record in generative engine optimisation, technical AI SEO, and content authority building. Found stands out as a leading Perplexity SEO agency with our Everysearch™ framework, Luminr technology, and a dedicated AI-first team that’s been building expertise in this space since before most agencies knew Perplexity existed. We don’t just talk about the future of search, we’re already operating in it.

AI SEARCH BLOG
The Role of Brand Mentions in Modern SEO

Emma Langford, 18 Mar 2026

Emma Langford

Why ‘Ranking #1’ doesn’t matter like it used to

Will Harman,

Will Harman

UCP Is Rolling Out in the US

Ric Rodriguez, 16 Feb 2026

Ric Rodriguez