Negative Lists – A Better Method of Creation
Everyone knows that a key strategy with PPC is the creation of negative lists. You must have a tight...
By Karl BrandtFound blog
Posts in "PPC" Category
Notes on an A/B test
We often run A/B or multi-variant tests on pages to see if we can maximise our click through rates...
By Luke Townsend
Sweet! Digital Media is Free!
Apparently, digital is free! Okay, while P&G’s CEO, Robert McDonald, doesn’t actually say anything as naive as ‘digital media is free’,...
By Karl Brandt
Top 5 Tips to Keep Your Account Management Partnership Running Smoothly
If you work in digital account management, you need to know EVERYTHING. You are involved in all aspects of...
By Nasreen Cullen