DIGITAL PR TRAINING

Digital PR training is strategic upskilling that transforms your team from press release senders into visibility architects. It’s hands-on, tactical training that equips your in-house team with the frameworks, tools, and strategic intelligence our multi-award-winning Digital PR specialists use daily to secure high-authority backlinks, earn national coverage, and build brand visibility across every searchable platform. We teach your team how to identify newsworthy angles, craft data-led campaigns that journalists actually want to cover, pitch with precision, track coverage that moves SEO metrics, and integrate Digital PR with SEO, Content, and Paid Media strategies for compounding impact. Our training isn’t generic best practices — it’s battle-tested methodology from a team that’s secured coverage in the tier-one publications. We don’t just teach theory. We build capability.

Everything your team needs to execute campaigns that drive visibility.
Campaign ideation: identifying newsworthy angles, leveraging data and research, reactive newsjacking, and seasonal hooks that earn coverage.
Pitching mastery: journalist research, subject line psychology, follow-up cadence, and relationship building with editors and writers.
Link-building strategy: understanding Domain Authority, securing do-follow placements, avoiding toxic links, and measuring backlink impact on organic visibility.
Content formats that convert: survey design, data visualisation, interactive tools, expert commentary, and thought leadership that positions your brand as authoritative.
Measurement frameworks: tracking coverage, attributing SEO uplift, reporting to stakeholders, and proving ROI.
AI-first integration: optimising for Brand Optimisation, visibility in AI Overviews, and securing citations in zero-click environments where traditional coverage no longer drives clicks.

Absolutely — that’s the primary objective. Digital PR is the most effective strategy for earning high-authority, editorially-placed backlinks that actually drive visibility. Unlike bought links, Digital PR secures links from trusted news sites, industry publications, and authoritative domains that Google rewards algorithmically. Our training teaches your team exactly how we’ve secured thousands of backlinks for clients: identifying link-worthy angles journalists need, crafting campaigns with inherent shareability, pitching tier-one publications that pass authority, and tracking which placements drive measurable SEO uplift. The difference between amateur Digital PR and Found’s methodology? We architect campaigns where backlinks are the inevitable outcome, not the awkward ask. Your team learns how to make journalists want to link to you — because your data, research, or commentary is the best source available.

AI has rewritten the entire landscape. Journalists now use AI tools to research stories, generate first drafts, and identify trending topics. Publications are testing AI-generated content at scale. And critically, coverage that used to drive traffic through clicks now lives in AI Overviews and zero-click environments where your brand is cited but never visited. Our training prepares your team for this AI-first reality: crafting campaigns that feed AI training datasets with your brand signals, structuring content so generative engines cite you as authoritative sources, and integrating Digital PR with Brand Optimisation strategies that capture visibility beyond traditional links. We teach how to pitch AI-assisted journalists (they value data and quotes over fluff even more), how to track coverage that appears in AI summaries, and how to measure influence when clicks vanish. The age of AI doesn’t diminish Digital PR’s value — it elevates what good Digital PR must deliver.

Yes — because visibility in AI Overviews requires authority signals that only Digital PR can build at scale. Google’s AI Overviews and zero-click features prioritise brands with strong E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) — and Digital PR is how you prove those signals. High-authority backlinks, brand mentions across tier-one publications, expert commentary cited by journalists, and consistent media presence all feed the algorithmic trust that determines whether AI includes you in generated summaries. Our training teaches your team how to architect Digital PR campaigns that don’t just earn links — they build the cross-platform brand authority AI platforms crawl and cite. We show you how to structure content for answer-focused queries, secure expert quotes that AI engines reference, and track where your coverage appears in AI-generated search results.