Found is a specialist Gemini SEO agency helping brands navigate a search landscape redefined by AI. As Google’s AI Mode changes how users interact with information, relying on classic SEO alone creates a visibility gap. Our services bridge that gap, combining technical AI optimisation with brand-led strategy to ensure your site is credible, influential, and positioned to lead. We empower brands to outpace the competition and capture intent in an increasingly synthesised search world.
Search is evolving from a list of results into a conversation. With Google Gemini, your audience is now guided by AI-powered assistance that prioritises synthesised expertise over traditional rankings. To be found, your brand must be understood, structured, and trusted by Google’s advanced AI.
As a dedicated Gemini SEO agency, Found bridges the gap between classic search and the AI future. We optimise your content frameworks and digital authority to ensure you lead the dialogue in Gemini’s responses. We don’t just help you rank; we help you influence the answer.
Google’s shift to AI-native search has transformed the discovery landscape. At Found, we go beyond traditional rankings to build a brand presence that thrives in this new reality. By treating Google’s AI as an interconnected ecosystem, we ensure your brand isn’t just found – it’s understood, trusted and prioritised across every touchpoint where Gemini synthesises information.
We design high-impact Gemini strategies aligned to your commercial objectives and the realities of AI-driven search. By analysing how Google’s LLM interprets your category, we identify gaps in your digital footprint and build a clear roadmap to strengthen visibility across next-generation search experiences.
We optimise beyond generative responses, aligning your brand with Google’s full AI ecosystem. By matching content to the intent signals Gemini prioritises, we position your business as the primary recommendation across AI Overviews, multimodal search and the wider discovery network.
We strengthen your presence in Google’s Knowledge Graph by refining structured data, clarifying semantic relationships and reinforcing E-E-A-T signals. The result: search systems confidently recognise, reference and position your business as a trusted authority in its category.
We help brands build authority in Google’s AI-native search environment. From strengthening entity signals and Knowledge Graph alignment to refining AI search strategies, we ensure your brand is clearly understood and consistently surfaced.
”Since working with Found, we have seen a clear increase in ROI. As a trusted partner, they have played an important role in our significant online growth by persistently looking to drive great performance and working closely with the Bonmarché team.”
Bonmarché have a very sophisticated SEO and PPC offering and wanted to ensure that they were making the most out of traffic driven to their site.
Read StoryINCREASE IN CONVERSIONS
INCREMENTAL REVENUE DRIVEN
Gemini is Google’s most advanced multimodal AI model, built to understand and reason across text, images, video and code. In search, it’s the intelligence powering Google’s next-generation experiences. Rather than returning a list of links, Gemini synthesises information from the live web and the Knowledge Graph to deliver direct, conversational answers to complex intent.
AI Mode is Google’s dedicated, interactive AI search experience. Instead of serving a list of links, it uses a query fan-out approach, which breaks complex questions into multiple sub-searches, then reasoning across them to generate a structured, multi-step response. For brands, visibility is no longer about ranking for individual keywords. It’s about becoming the most credible, consistent source the AI selects and references during that reasoning process.
The difference comes down to intent and interaction.
AI Overviews are static, single-response summaries that sit within standard search results.
AI Mode is immersive and conversational – designed for deeper exploration. Where AI Overviews deliver the key takeaway, AI Mode enables follow-up questions, real-time refinement and multi-angle exploration, all within one continuous experience.
Optimising for AI Mode means shifting from ranking to being cited.
Semantic depth. Go beyond single keywords. Build comprehensive topic clusters and anticipate follow-up intent.
Structured clarity. Use logical headings, tables and schema to make information easy for LLMs to extract and reference.
Entity strength. Reinforce verified brand signals within the Knowledge Graph so AI systems recognise you as an authority.
E-E-A-T signals. Demonstrate real-world expertise, credible authorship and evidence-led content.
For a deeper dive into Gemini SEO and practical strategies to strengthen your brand’s AI search visibility, explore our full Gemini optimisation guide.
The best agencies move beyond traditional “blue link” tactics. A specialist Gemini SEO agency like Found treats AI as an ecosystem, not just a search feature.
That means understanding technical LLM interpretability, entity-based authority and integrating frameworks like Everysearch™. The goal isn’t simply to appear in results – it’s to be the brand Gemini recommends as the definitive answer.