Brands cannot afford to wing it online. There’s too much at stake, too much competition and way too much to lose. Strategy, in other words, is essential. But to be truly successful online, any old strategy won’t pass muster. Strategies need to be holistic and driven by learned data: targeting prospective customers through multiple channels, in the right place, at the right time.
But even that’s not enough. For maximum impact online and the most jaw-dropping results, brands need to ensure each channel is interacting with, and enhancing, the others, in a virtuous digital circle. In themselves, the channels are siloed, with limitations. Together, their potential is limitless.
The purchase funnel – from awareness to conversion – is now far more convoluted, so much so that, at Found, we don’t believe in focusing too much energy on funnel categorisation. We think less funnel, more web. We call it The Web of Moments – an ever-shifting plane of trillions of touchpoints between brands and customers where we focus on opportunities to reach, attract, influence, engage or convert at any relevant point in time.
At Found, our ability to break the digital world down into a Web of Moments means brands can now accompany their customers in these moments, whatever the channel and whatever the device, and target the right level of communication, at the right time.
As an agency with a heritage in CPA (only being paid on results), performance is at the core of everything we do. Every strategy, every campaign is devised and delivered as if it were our own. No hiding, we stand up to be counted.
Strategy, by its very nature, is forward-looking, but at Found — digital hell-raisers that we are — we start by looking back. What’s a brand been doing to date? What’s worked online and, just as importantly, what’s not? In short, we use the past to better shape the future.
After a detailed analysis of a brand’s performance to date, we sit down with our clients and set out, in crystal clear terms, what they want to achieve online. With the aid of intelligent data profiling, and a dollop of old school brain power, we then create the all-singing, all-dancing strategy that will ensure they pull it off.
Our holistic approach to digital means every strategy we create is omni-channel and omni-device. It blends PR and content with paid media and SEO. Every strategy is structured to achieve maximum impact in the Web of Moments. It’s simple enough: optimal interactions = increased transactions.
“Found have proven themselves to be an immensely valuable extension to our in-house marketing team. Their wisdom and commitment to deliver has turbo-charged our digital media strategy and we’re excited about how, together, we can continue to build the Hand Picked Hotels brand online.”
“Found’s ability to think outside the box has boosted both awareness and engagement with our core target audience. Their combined skills in SEO, content – including video – and paid media have cleverly thrust YHA into the mind-sets of key influencers in the travel and lifestyle community, which will significantly help us to drive long term growth and loyalty.”
"Found’s impact has been staggering. Their ability to plan effective, time-sensitive search marketing strategies has transformed our ROI."
"We have been very pleased with the performance, energy and attention to detail the Found team have given us. We’ve seen significant uplift in key PPC metrics across the board, including a 1763% YoY rise in ROI for our Father’s Day campaign."