ECOMMERCE PPC AGENCY

Ecommerce PPC is paid advertising where you pay each time a shopper clicks — across Google Search, Shopping, Performance Max, paid social and marketplaces. For online retailers, it’s one of the fastest ways to put products in front of high-intent buyers and drive measurable sales. It works by bidding on demand — keywords, audiences and product signals — then optimising continuously toward commercial outcomes like ROAS and lifetime value. Done well, it’s not about spraying spend for traffic. It’s about pointing every penny at the customers most likely to buy, then scaling what works.

A serious ecommerce PPC agency should manage far more than Google Ads. Found activates across Google Search and Performance Max, Microsoft Ads, paid social (Meta, TikTok, Pinterest) and marketplaces like Amazon. Why? Because buyers no longer shop in one place — they discover on TikTok, compare on Google and buy on Amazon. That’s the thinking behind Everysearch™, our AI-first approach to winning across every searchable platform. The right mix depends on your margins, products and audience, which is exactly what our strategy work is built to pin down before a penny is spent.

Standard PPC often optimises for clicks, leads or form fills. Ecommerce PPC optimises for revenue and profit — and that changes everything. It relies on product feeds, Shopping campaigns, real-time inventory signals, dynamic creative and metrics like ROAS, AOV and lifetime value. The stakes are higher and the data is richer, with thousands of SKUs, seasonal demand swings and fierce competition on price. It demands specialists who understand retail economics, not generalists. We build campaigns around your margins from day one, so growth is always profitable, never just busy.

We start by getting the data right, clean feeds, accurate tracking and the correct conversion values flowing into every platform. Then we tighten campaign structure, sharpen audience and product segmentation, and feed smart bidding the signals it needs to spend where returns are strongest. But we don’t stop at ROAS. We optimise toward lifetime value and true commercial outcomes, so we’re growing the business, not just flattering a single metric. We spot trends and anomalies early, pulling budget from waste and doubling down on what performs.

Performance Max (PMax) is Google’s AI-driven campaign type that spans Search, Shopping, YouTube, Display, Gmail and Discover from a single campaign. For ecommerce, it can be brilliant (when it’s fed properly). Left to its own devices, it’ll happily chase cheap, unprofitable clicks. The value comes from control: strong product feeds, smart asset groups, accurate conversion values and clever structuring so it targets incremental, profitable demand rather than sales you’d have won anyway. That’s where our specialists earn their keep, steering the algorithm toward genuine growth, not just spend.

AI is the lens; our people are the engine. Through Luminr, our AI-powered lens on the entire searchable web, we track demand across Google, Amazon, TikTok and AI-driven search, then predict shifts before competitors react. AI automates the heavy lifting — bidding, budget pacing, anomaly alerts and creative testing at scale — freeing our specialists to focus on strategy and margin. We pair machine intelligence with your first-party brand data to move from reacting to predicting. Every AI claim we make is matched by human brilliance. That balance is non-negotiable, and it’s how we stay ahead.

Your feed is the fuel for Shopping and Performance Max — and most retailers are leaving revenue on the table. We optimise titles, descriptions, attributes, categories and imagery so the right products surface for the right queries, lifting relevance, visibility and return. We use AI to enrich and structure feeds at scale, then test relentlessly. It’s exactly this kind of data-led thinking that transformed performance for clients like Secret Sales. Get the feed right and CTR, conversion and ROAS all improve.

Search is fragmenting into AI Overviews, generative engines and zero-click environments — and shopping is following. If your brand isn’t discoverable there, you’ll lose at search. Ecommerce PPC is now a core part of staying visible and shoppable across these AI-driven surfaces, not just traditional results pages. Through Everysearch™ and Brand Optimisation, we make sure your products show up wherever buyers discover and decide, across every searchable platform. We combine paid activation with structured data and feed excellence so AI systems understand — and recommend — your brand. Make every search count. Get Found.