Consumers spent a record £102 million online on Christmas Day 2008, a figure that is set to rocket this year as shoppers turn to the web in search of bargains. As Santa Claus prepares to load up his sleigh, Revolution takes a wholly pragmatic look at what brands and retailers will be doing to part consumers with their hand-earned cash over the festive season.Read More
New Media Age – Letter to the Editor
Digital relationship marketing is vital when purse strings need to be tightened. Winning online is about relationships between clients and their key digital agencies.