PPC Advertisers Must Capitalise from the Great Google v Amazon Product Listing Battle

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Greg Burgess, the Director of Digital Advertising at Found tackled the topic of Product Listing Advertising for Digital Marketing Magazine.

He writes: “Pay per click continues to be an advantageous part of any brand’s marketing armoury, but the increasing focus on Product Listing Advertising within the Search space is now creating a further and larger lucrative avenue for savvy advertisers.”
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