The first half of our latest Found Table session with you; diving into the key benefits of transitioning over to GA4 and discussing the benefits of using GA

We're going to talk through the process of setting up GA4 and explain some of its key reporting features.

With the switch from Universal Analytics (UA) to Google Analytics 4 (GA4) happening on the 1st of July 2023, we're keen to explore the main differences between GA4 and UA.

Understand the impact of not switching to Google Analytics 4 this July and see how it compares to Universal Analytics. Read more at Found.

Google Analytics 4 is the next generation of Google Analytics, replacing Google's Universal Analytics tool, which is sunsetting on 1st July 2023.

We've had our Paid Performance experts go through all of their notes from this year's Google Live event and highlight the 6 most important announcements, so that we could discuss them with you all here.

We share our highlights of what you should look to do to make the most of your blog content in 2024.

Last week, Google held its annual developer conference, Google I/O, and we got a glimpse into the newest plans for an ever-evolving Search landscape with the introduction of Search Generative AI. So, let's discuss it...

Harry Calvin Williams (Business Director | Found.) talks through the complex entanglement of advertising and consumer purchase decision making, and how this resulted in him choosing just one product out of the many thousands of options available online.

In this article, we'll look at why a positive relationship with your marketing agency is critical for brand success.

Here are some best practice guidelines to follow as you gear up for your next site migration…

For World Book Day last week, our staff went on social media to recommend books to their online networks. We thought it’d be a good idea to collate their personal recommendations here, in a single blog post, for you.

Gen Z is redefining search behavior, turning TikTok into their go-to platform for discovery. This article dives into why TikTok is emerging as the new Google for younger audiences, exploring how its algorithm, engaging content, and visual-first approach are reshaping search and influencing marketing strategies.

We've come 11th in this year's Flexa100 - an independently verified listing of the Top 100 most flexible companies to work for!