For years, SEO success meant one thing: ranking #1. But in an AI-driven world where answers replace links, that metric is losing its meaning. Visibility hasn’t disappeared, it’s just moved.

Perplexity AI is changing the rules of search, and this guide shows you exactly how to rank. Discover the strategies that put your brand in front of AI-driven answers and keep you visible in the moments that matter

AI is transforming how people search. Generative Engine Optimisation (GEO) is the key to making sure your brand shows up in AI-powered answers. Here’s what it is, how it differs from SEO, and the best practices you need to stay visible.

This guide to Answer Engine Optimisation (AEO) explores how to structure your content for AI-powered tools like ChatGPT, Google’s AI Mode, and voice assistants—so your brand becomes the answer, not just an option. Learn the difference between AEO and traditional SEO, and discover best practices to keep your content ahead of the curve.

40% of Gen Z now use social media as search engines. Learn how social media platforms like TikTok are transforming how we discover and consume information and how you need to adapt.

Discover the latest hospitality marketing trends to supercharge your digital marketing strategy in 2026.

Will Harman (an SEO Account Director here at Found) discusses his role and what his day-to-day looks like at our, London-based, digital marketing agency.

'I have a fear that Gen Z are the least resilient generation that I've ever seen.' - Steven Bartlett. Let's discuss.

The landscape of local SEO has been rapidly changing. So we’re giving you four invaluable tips for getting your local business noticed.

The last 12 months have seen a significant change in consumer behaviour due to Covid-19. Online retailers have experienced unprecedented revenue growth and demand for goods delivered to the door has exceeded capacity.

Now that we've left 2020 behind, we're looking forward to the trends we think will be big news in 2021.