Phantom Google updates
6 actionable tips for Google quality updates (2016)
Published on 20th October 2016

In late 2015 when I covered Google’s Phantom update in this post, the name of…

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Phantom 3 update targets poor user experience
Published on 9th December 2015

Recently, large fluctuations in organic visibility have been impacting sites’ traffic across multiple industries. With…

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TOM BLOG HEADER
Using log file analysis to make the most of your crawl budget
Published on 22nd October 2015

Crawl budget & log file analysis Google is constantly crawling the web to index new…

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Google to release update for Mobile-Friendly Search
Published on 10th April 2015

As of April 21st Google will be rolling out their first announced update of 2015…

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Google Authorship
Google authorship photos removed from SERPs
Published on 27th June 2014

As Google cleans up their search result design to better suit mobile devices, Google Authorship…

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