Top 5 Tips to Keep Your Account Management Partnership Running Smoothly
Published on 3rd February 2012

If you work in digital account management, you need to know EVERYTHING. You are involved…

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Google: All Your Searches Belong to Plus
Published on 30th January 2012

Google made an interesting update on their Google+ page this week, listing 50 things that…

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Are Businesses lacking Strategies for Paid Search?
Are Businesses lacking Strategies for Paid Search?
Published on 18th January 2012

I was a little surprised to read the findings of a recent report conducted by the WFA citing that businesses lack strategies for paid search, especially when you acknowledge how advanced we now are in paid search; from the part it has to play in the click path to pure return on investment.






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Google Search Personalisation
Google Exposes ‘Your World’ to Social Search
Published on 11th January 2012

Yesterday, Google launched Search plus Your World, which caused quite a stir among the SEO and social world. These features are aimed at improving search by placing your world within the results, which means greater personalisation. I will briefly outline the features as well as looking at some thoughts from the industry.






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Analysing the New Google Analytics Features for PPC and SEO
Analysing the New Google Analytics Features for PPC and SEO
Published on 18th November 2011

Google have made huge strides with their Analytics platform over the last few months, introducing…

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