Gen Z is redefining search behavior, turning TikTok into their go-to platform for discovery. This article dives into why TikTok is emerging as the new Google for younger audiences, exploring how its algorithm, engaging content, and visual-first approach are reshaping search and influencing marketing strategies.

We've come 11th in this year's Flexa100 - an independently verified listing of the Top 100 most flexible companies to work for!

It’s recently been announced that Google is sunsetting its A/B testing platform Google Optimize on September 23rd 2023. So, let’s talk about what that means for your business and what you’re going to need to do before September rolls around.

We’ve taken a look into ChatGPT and some of the best ways we can utilise it to make us more productive. 

We asked our Organic Search experts; What have they actually learnt from 2022? What have they seen this year that's got them really excited? And (when they reflect on 2022) what do they consider to be a real SEO highlight or development?

Learn what Google E-E-A-T is and how it impacts SEO. This guide explains the importance of Experience, Expertise, Authority, and Trustworthiness in content creation, helping you optimise your site to meet Google’s quality standards and boost search rankings.

Learn why intentional communication is a vital skill for the future of work. Discover how this approach can improve collaboration and drive success in any workplace.

Our experts share their thoughts on BrewDog’s sponsorship of the World Cup in Qatar, the reaction to the campaign across social media, and the firm's response to the criticism that they've received.

'I have a fear that Gen Z are the least resilient generation that I've ever seen.' - Steven Bartlett. Let's discuss.

Explore how Performance Max is revolutionising paid search marketing. Discover the benefits of Google's automated campaign types, from enhanced targeting to streamlined performance, and learn how to leverage this powerful tool for better ROI.

Discover the future of link building with key trends and strategies for 2025. Learn how to adapt your approach to build high-quality links and boost SEO results.

Analysis from Found's sister company (Braidr) has shown that most CMOs fail to grasp the importance of addressing the inevitable consequences of a future without cookies.

Discover how to optimise TikTok Content for Google with our handy guide. Read our top 5 TikTok SEO techniques to help grow your brand.

Every day, people look to Google for the answers to billions of questions: some simple, many increasingly complex, and others that can’t always be put into words.