James Wolman explains and demonstrates some great Excel shortcuts for you to use in your everyday working lives

We’ve heard the saying “SEO is dead”, and from the stories I could tell, it'd be easy to believe it is. SEO isn’t what it once was, but that isn’t a bad thing.

In a nutshell, data science gives answers to the things we don’t know that we don’t know. (Whereas data analytics tends to solve problems for questions we know we don’t have the answers to).

Is your marketing strategy too reliant on Google? Explore the risks and benefits of diversifying your approach to reach broader audiences and boost resilience.

This post acts as a summary of the talk and assumes some level of knowledge of local search ranking factors and experience using Google My Business.

Standardising fees for influencers may be unattainable due to the complexities of measuring influence, certain principles should become the norm: respect, equality, and fair negotiation.

As we approach the end of a tumultuous year it’s likely that, after reviewing performance, attention will turn to where marketing budgets should be allocated for 2021 or the 2021/22 financial year.

This year has been exceptional due to the pandemic – advertising budgets have been squeezed and consumer behaviours have changed dramatically. The size of the economic fallout is still being gauged but it is likely to be the most significant event in most of our lifetimes.

Automating keyword research using a Google Colabs notebook built to harness the semRush API is a frictionless method that saves time and effort.

In October we released an article teasing an analysis of the shopping SERPs being rolled out to the UK.